EMAIL MARKETING SERVICE
It’s important to consider the audience that you’re addressing through email marketing efforts. Through email marketing, you have the opportunity to reach an incredibly wide audience in very little time. And, they’re able to respond immediately, no matter what time they receive the message.
Most importantly, email marketing is a transactional medium. By this we mean that consumers are already in a buying mindset when they open emails, because they expect to receive offers in them. There’s no better audience than one that’s receptive to offers from your brand.
Inbound Marketing is designed to attract visitors and ultimately turn them into customers who promote your company through Internet Marketing strategies. As part of an Inbound Marketing strategy, we use Email Marketing for these reasons:
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Initial contact with prospects typically finds them unready to do business. In fact, research shows that only 25% of leads are immediately sales-ready, while 50% of leads are qualified but not yet ready to buy. Nurturing, therefore, is critical for pushing your leads closer to the buying stage.
Many businesses and organizations send email newsletters to stay top of mind for their recipients. Most industrial businesses actually use email newsletters as the foundation of their email marketing program because they are great tools for educating customers and prospects about your business and showcasing employee profiles, company passion projects, and relevant graphics.
Dedicated emails, or also known as stand-alone emails, contain information about only one offer. For instance, you can notify your target audience about a new whitepaper you have released or invite them to attend an industry event that you are hosting.
Lead Nurturing Emails
As an inbound marketing tactic, lead nurturing is all about understanding the nuances of your leads’ timing and needs. That's why it's important to define your buyer personas to reach your target audience effectively. Otherwise, your emails get left unopened or deleted.
If you want to reach a different audience and gain new leads, you might want to try out sponsorship emails with display ads. A sponsorship usually entails you paying to include your copy in another vendor's newsletter or dedicated send.
Transactional emails are the messages triggered by a specific action your contacts have taken and enable them to complete that action. For instance, if you are signing up for an industry webinar, you will fill out a form and then receive a transactional (thank-you) email, which gives you login information to join. If you are using a double opt-in, people will receive an email asking them to click on a link to confirm their registration.
Educational emails are a great way to market your brand. These emails help your audience learn more about your business. They’re a great type of email to send to help your audience obtain basic information about your business.
Special offer/promotional emails
Special offer and promotional emails are one of the most effective forms of email marketing. These are the emails that get your audience to act. People love receiving emails about sales, discounts, and other bargains.
Your subscribers all behave differently. Some will engage with your brand often, while others may lose interest or not engage as frequently. It is important that you use re-engagement emails to put your brand back in the forefront of their minds and get them interested again.
Cart abandonment emails
This type of email marketing is crucial for earning additional conversions. Many people will visit your site, put things in their cart, and decide not to purchase. You may think it is a lost sale, but cart abandonment emails can help you re-engage those users and get them to convert.
Time-sensitive emails are a great way to market your business and products to subscribers to get them to convert. These emails are very powerful because they entice subscribers to take advantage of a limited time promotion. It creates a sense of urgency that subscribers need to act now.
Reviews are important for any business. They help new customers decide if they want to purchase from your business. When email subscribers buy products from your business, it’s a great opportunity to invite them to review your products.
The Best Solutions for Our Clients
we’ll take care of your email marketing for you. We’ll manage your campaigns, and ensure that your email content is top notch, and that it encourages users to visit your site and purchase your products and services. Our email marketing management services include content creation and personalization, and we’ll help you choose the campaign package that fits your business needs and goals best.
$900 INITIAL INVESTMENT